Best Rank Tracking Tools for SEO: The Complete List (June 2020)

Best Rank Tracking Tools for SEO: The Complete List (June 2020)

What to expect from a rank tracking tool? A rank tracker should close the feedback loop after your SEO efforts. They should notify you about changes of your rankings in the serps so that you can draw your conclusions on what SEO measures have worked and which didn't.

Robert Gutmann

Robert Gutmann

May 25th, 2020|4 min read

What to expect from a rank tracking tool?

A rank tracker should close the feedback loop after your SEO efforts. They should notify you about changes of your rankings in the serps so that you can draw your conclusions on what SEO measures have worked and which didn't.

Also, rank tracking tools should enable you to track your competitors, and monitor their performance.

Key features that you should look out for in rank trackers are:

  1. Accuracy
  2. Specificity (Location, Device, Engines Support)
  3. Snippet Data/SERP Features
  4. Customizable Ranking Alerts
  5. Track Frequency
  6. SERP Volatility
  7. Third Party integrations
  8. Client Reports/Data Export (if applicable)

Overview of 15 Rank Trackers

We've personally tested 14 position tracking tools for you. The following tools check out:

Tool Pricing Model Price per month
(USD/keyword)
Client Reports Local Tracking Snippet Data
Google Search Console Free -      
SEO Power Suite Freemium starts at $124/year,
unlimited keywords
     
Semrush Paid 0.08-0.2      
SERPWoo Paid 0.04-0.07      
Ranktracker.com Paid 0.03-0.16      
Ahrefs Paid 0.1-0.2      
MOZ Pro Paid 0.13-0.3      
RankTrackr Paid 0.04-0.15      
Rankwatch.com Paid 0.06-0.12      
RankRanger Paid 0.2      
SE Ranking Paid 0.05-0.16      
Cognitive SEO Paid 0.09      
Cocolyze.com Paid 0.1-0.17      
Agency Analytics Paid 0.1      
SERP Watcher Paid 0.07-0.3      

 

Can I use only Google Search Console for rank tracking?

Yes, you can. However, there are few downsides of using GSC for rank tracking:

  1. You can only use it for your own projects, not your clients' or competitors'
  2. You get the data with a slight delay of 24h-72h
  3. Some long tail data is hidden (anonymised), so long tail keywords might be hard to track
  4. There are no alerts/notifications for ranking changes
  5. No local tracking available

Price Comparison for tracking 100 keywords

If you are only looking for a rank tracker for tracking 100 or less keywords, then you might wants to consider the cheaper ones in the following list.

Note: We've excluded the Google Search Console from the price comparison as it's the only free tool and it deserves a dedicated discussion on when only the GSC is suited for rank tracking and when it's not.

Price Rank Tool Price per month for 100 keywords

#1

SEO Power Suite

10.3

#2

Ranktracker.com

14.00

#3

RankTrackr

15.80

#4

Cocolyze.com

27.53

#5

Rankwatch.com

29.00

#6

SERP Watcher

29.90

#7

SE Ranking

39.00

#8

Agency Analytics

49.00

#9

SERPWoo

49.95

#10

RankRanger

69.00

#11

Ahrefs

99.00

#12

MOZ Pro

99.00

#13

Cognitive SEO

99.00

#14

Semrush

99.95

 

Price Comparison for tracking 1,000 keywords

In case you are running a website highly dependent on SEO or have multiple domains to track with less than 1,000 keywords, we've compiled the rank tracker costs for 1,000 keywords.

Note: We've excluded the SEO Power Suite from this list, as we do not feel that it is suited for tracking a high number of keywords on a daily basis. All requests are being done from your personal computer where you install the software, hence it is our opinion that for tracking 1,000 keywords you should opt for a cloud-provider.

Price Rank Tool Price per month for 1,000 keywords

#1

RankTrackr

57.50

#2

Ranktracker.com

69.00

#3

SERP Watcher

79.90

#4

SE Ranking

89.00

#5

Rankwatch.com

99.00

#6

Cognitive SEO

99.00

#7

SERPWoo

99.95

#8

Agency Analytics

149.00

#9

Ahrefs

179.00

#10

Semrush

199.95

#11

MOZ Pro

249.00

#12

RankRanger

399.00

 

Price Comparison for tracking 10,000 keywords

If you need to track up to 10,000 keywords, you are likely to be running an agency. That said, there are some tools out there that can track up to 10,000 keywords (or even more) at affordable costs.

Price Rank Tool Price per month for 10,000 keywords

#1

RankTrackr

357.50

#2

Ranktracker.com

439.00

#3

Cognitive SEO

499.00

#4

SE Ranking

549.00

#5

Ahrefs

999.00

 

Orginally published May 25th, 2020, updated June 13th, 2020.

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Robert Gutmann

Robert is a content writer at Desque. Skiing enthusiast who also happens to swim, play football, binge watch Nordic TV shows, and indulge in conversations about coffee and veganism.